The Importance of Why in Sales When you’re selling something through a sales funnel, a landing page or an ecommerce store, the most important thing to keep in mind at all times is why. Why are you selling what you’re selling? Why should your audience care? Why is your product …Read More »
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The Power of Increments in Sales Funnels An increment is a small change. If you count to ten by going from 1.1 to 1.2 to 1.3, then you are counting in increments. In psychology, increments are a powerful concept that have been shown to accomplish incredible things. And in selling, …Read More »
Warming Up Your Sales Funnels Leads – The Watch Salesman Analogy DO you have a proper sales funnel set up for your business yet? Do you have a plan for attracting new customers and then leading them by the hand from the point where they’re just discovering your brand, to …Read More »