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How to Overcome Barriers In Sales Funnels

How to Overcome Barriers In Sales Funnels

When it comes to selling things to your visitors, a good way to think about your objective is in terms of ‘barriers to sale’.
Of course you need to make sure that your visitors are interested in what you’re selling, that they know what it is and that they think it’s worth the money. But even at this stage, you might find they still don’t buy from you. In that case, the likelihood is that they’re psychologically blocked from buying by something that putting them off of the idea.
These are your barriers to sale. And at this point, these are all that is between you and a new customer! So what are these barriers and how do you break them down?

Trust

The first barrier to sale is trust. That means that you need to make sure your buyer trusts you enough to buy from you and trusts your website as well so that they know their details aren’t going to get lost in the clouds. Buying from brands online can be nerve wracking because we have no way of guaranteeing they’re really going to send us the products.
So how do you overcome this? One option is to show social proof with customer reviews. Also important is to make sure your site looks as professional as possible so that there’s no question as to whether you’re a professional outfit.

Effort

Also standing in your way is the effort of buying. That is to say that people hate having to input their details and go through the process of getting out their debit card and this can be enough to put them off buying something they want! The solution is to make sure you’re making it as easy as possible for them. One of the best ways to do that is to use a well-known payment gateway – like PayPal!

Buyers’ Remorse

Buyers’ remorse is the guilt that someone often feels upon buying – and the guilt they anticipate to feel prior to making that purchase. You need to mitigate this and one way to do that is to demonstrate that your product is an investment in some way, or that it will make life genuinely better.

Risk

There is still always risk with a product. For example, it might just not be as good as it looks on your website! To overcome this, one thing you can do is to offer a full money back guarantee. In reality, few people are likely to use it. Simply having it there though will usually be enough to make them much more likely to buy from you!

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About PK SOH

As a sales and marketing veteran spanning different industries for more than 16 years, PK is able to combine his extensive offline experience dealing with diverse cultures, with advanced online strategies in this digital era. He also runs a training and consultancy company helping small business owners adopt a multi-faceted online branding and marketing system. This allows them to command authority in their respective niches and also set up an automation system to generate leads for their businesses. As an online marketer, he explores various models of generating recurrent income from trustworthy platforms that leverages on the internet. Among many platforms that he has tried, Clickfunnels has become the most trusted platform which allows him to combine almost all aspects of his business into a single integrated system. PK is also actively building his eCommerce distributorship business by using advanced Internet Marketing System. He realizes that he can help many people succeed – without using the traditional ways. This business model is a truly leveraged affiliate marketing model.

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