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Persuasion

Building Trust

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Playing the Long Game and Building Trust What’s crucial to consider throughout all of this, is that you are building trust and playing the long game. Remember, we’re aiming to do the precise opposite of that guy in the street offering watches. We know that we need to woo our …

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How to Use Persuasive Writing

How to Use Persuasive Writing At some point, you’re going to need to build interest and desire for your product. How do you do that? How can you make someone want what you have? Grabbing Attention   Well, it all starts with attention and engagement – which are increasingly difficult …

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