How to Add Polish and Sheen to Your Sales Funnels With a Video
There is one big problem with a lot of sales funnels. And that is quite simply that they tend to be very low quality…
That is to say, that most of the offers we get to ‘earn money from home’ or ‘get into great shape with minimum effort’, are presented pretty much like spam. The logos are low resolution, the writing is substandard and the overall presentation looks like something somebody knocked together in a spare afternoon.
This is bad for marketing for one key reason – it makes us wonder why this seller – who is apparently so successful – can’t afford to present their website a little better. This then undermines any good work that the marketer might have done with regards to the product itself, the sales pitch or the pricing structure.
But if you’re in a similar boat, then there’s one key way you can get an edge: try creating a video.
The Power of Video
Videos are fantastic for engagement and they can also have an amazing impact on your customers by making your brand seem that much more professional and that much more high quality. As soon as a video starts playing, most of us will instantly be engaged and find it hard to stop watching. Videos have a way of grabbing our attention and emoting that words and images just can’t match.
This is especially true if your video has a professional sheen and production values. If your video looks like it was made by a professional team, then this will inspire instant trust and the assumption will be that your product also has a similar level of detail and effort applied.
How to Make High Quality Video
So how do you make a high quality video that will reflect well on your organization?
The first tip is to use a high quality camera. But more important than that even is to make sure that you have good lighting. Good lighting can brighten up video footage and make it look a lot more professional. The same goes for audio – and it only takes a lapel mic plugged into a smartphone to create some excellent quality audio for your videos.
Try to speak slowly and clearly, dress smartly and think about your backdrop – avoid standing in front of your dirty laundry!
Finally, add a video opener, a logo and some bottom thirds and you’ll have a video that looks like it’s fresh out of Hollywood. Maybe…